Coventry City have back-tracked on their decision to only allow young season ticket holders to become Junior Sky Blues members, with club owner Doug King taking personal “blame” for what he has described as an “oversight”.
There was a huge backlash from fans when the club made the surprise announcement last week, with many taking to social media to criticise a move they felt alienated young Sky Blues supporters whose families couldn’t afford a season ticket or lived too far away from the club to go on a regular basis.
The JSB membership scheme was set up in 1970 and sends out birthday and Christmas cards from the club to young Sky Blues fans as well as giving them other gifts, ticket vouchers and club shop discounts.
King today released a statement on the club website saying: “Last week the cub made a mistake by linking the iconic JSB membership with having to own a season tcket. This has alienated around 350 or so of the nearly 4,000 JSB members from our club.
“As always as leader of this club, I take the blame for that oversight but as of today this requirement has been shelved and JSB membership will remain available to all those who want it, and of course we encourage our young supporters to sign up again and begin what we hope is the longest possible journey with our club.”