Brisbane Broncos are making significant changes to their football department in a bid to improve performance, culture, and standards ahead of the next NRL season. CEO Dave Donaghy emphasized the need for a cultural shift, with the recruitment of key rugby league personnel being a central focus.
As part of this transformation, the club has appointed Troy Thomson as the new football operations manager, replacing Joe McDermott. Additionally, they are seeking a general manager of football to oversee operations, a role similar to the one previously held by Ben Ikin. This new leadership is crucial as the club aims to support new coach Michael Maguire and address challenges that have plagued the team.
The off-field issues, such as star player Ezra Mam’s alleged involvement in a car crash and testing positive in a drug test, along with incidents like a pre-season altercation between players Pat Carrigan and Adam Reynolds, reflect the deeper cultural issues the Broncos are facing.
After a disappointing 12th-place finish in 2024, Donaghy acknowledged that the club needs to work on creating the right environment for players and staff to thrive, and ensure they are committed to the Broncos’ values.
“We’re investing in strong leadership to address these challenges,” said Donaghy, highlighting the need for the general manager to provide vital support for Maguire and help lift the team’s standards. Thomson will focus on the NRL program, which has seen significant growth in fan engagement and commercial success, but now requires enhanced performance on the field.
Donaghy also noted that the Broncos’ vast football program, encompassing NRL, NRLW, two academy programs, and several affiliate clubs, requires stronger oversight. This expansion makes the need for specialized leadership even more pressing, as the club looks to establish stronger relationships with key stakeholders like the Queensland Rugby League and NRL game development.
The Broncos are determined to build a better future, with Donaghy unapologetic about the club’s investment in its football department.
